Can Go to Your Nearest Hallmark Card Store and Buy

Multiple Choice

can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay $4.50.Or,you can buy a Hallmark card from its new $0.99 line of greeting cards that is not quite as nice in terms of quality materials,but just as sentimental,that are sold at Barnes and Noble bookstores.This is an example of

A) mass customization.
B) organizational synergy.
C) one product and multiple market segments.
D) price discrimination.
E) a "Tiffany/Walmart" strategy.