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    Exam 9: Market Segmentation,Targeting,and Positioning
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    Phrase "Relatively Homogeneous Collections of Prospective Buyers" Is Most Descriptive
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Phrase "Relatively Homogeneous Collections of Prospective Buyers" Is Most Descriptive

Question 217

Question 217

Multiple Choice

phrase "relatively homogeneous collections of prospective buyers" is most descriptive of


A) demographic clusters.
B) organizational buyers.
C) ultimate consumers.
D) market segments.
E) qualified prospects.

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