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    Marketing Study Set 11
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    Exam 9: Market Segmentation,Targeting,and Positioning
  5. Question
    Relatively Homogenous Group of Prospective Buyers That Results from the Market
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Relatively Homogenous Group of Prospective Buyers That Results from the Market

Question 222

Question 222

Multiple Choice

relatively homogenous group of prospective buyers that results from the market segmentation process is referred to as a(n) __________.


A) market segment
B) target market
C) customer base
D) ultimate consumer
E) preferred customer

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