Market-Product Grid Relates the Market Segments to the Products Offered

Multiple Choice

market-product grid relates the market segments to the products offered or potential marketing actions.With respect to pillows,what would be the most effective way to segment the pillow market? One should segment this market by

A) the age of the sleeper: less than 18 years of age, 18 to 44 years of age, or 45 years and older.
B) the sleeper's annual income: less than $25,000, $25,000 to $49,999, or $50,000 and over.
C) the sleeper's gender: male or female.
D) whether the sleeper has sleeping problems: yes or no.
E) how the sleeper sleeps: side, back,or stomach.