Multiple Choice
Nielsen PRIZM (part of Nielsen Claritas) segmentation classifies every household into one of 66 demographically and __________ distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area,such as zip code.
A) psychographically
B) behaviorally
C) situationally
D) socioeconomically
E) ethnographically
Correct Answer:
Verified
Correct Answer:
Verified
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