Purpose of the Five Key Steps in Segmenting and Targeting

Multiple Choice

purpose of the five key steps in segmenting and targeting markets that link customer needs to marketing actions is to

A) identify competitors that provide similar products that satisfy a firm's customers' needs.
B) provide guidance to reposition products.
C) generate new products ideas for firms that are not growing in market share.
D) link market needs of customers to the organization's marketing program.
E) correspond directly to each of the five environmental forces.