Nielsen PRIZM (Part of Nielsen Claritas)lifestyle Segmentation Is Based on the Belief

Multiple Choice

Nielsen PRIZM (part of Nielsen Claritas) lifestyle segmentation is based on the belief that "birds of a feather flock together." This type of consumer segmentation is referred to as

A) psychographic segmentation.
B) behavioral segmentation.
C) situational segmentation.
D) socioeconomic segmentation.
E) geographic segmentation.