Multiple Choice
Samsung sells its target markets many different types of TVs.The larger TVs can be outfitted with surround sound at a higher price than the smaller ones.Samsung is using which type of segmentation variable in this example?
A) demographic segmentation
B) psychographic segmentation
C) behavioral segmentation
D) geographic segmentation
E) socioeconomic segmentation
Correct Answer:

Verified
Correct Answer:
Verified
Q16: There are five key steps in segmenting
Q81: Which of the following is an example
Q82: According to the Apple market-product grid above,Apple
Q82: 80/20 rule is most closely related to
Q87: recent study by the Aberdeen Group analyzed
Q88: first step in segmenting and targeting markets
Q89: marketing manager must be able to put
Q90: Cannibalization would most likely occur if<br>A) Dell
Q131: Hallmark placed its scrapbook supplies, photo albums,
Q180: According to Figure 9-5 above,people who ate