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Samsung Sells Its Target Markets Many Different Types of TVs

Question 86

Multiple Choice

Samsung sells its target markets many different types of TVs.The larger TVs can be outfitted with surround sound at a higher price than the smaller ones.Samsung is using which type of segmentation variable in this example?


A) demographic segmentation
B) psychographic segmentation
C) behavioral segmentation
D) geographic segmentation
E) socioeconomic segmentation

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