Multiple Choice
recent study by the Aberdeen Group analyzed which segmentation bases were used by the top 20 percent of 220 organizations surveyed.Which segmentation base did these organizations use most?
A) behavioral
B) psychographic
C) geographic
D) demographic
E) product
Correct Answer:

Verified
Correct Answer:
Verified
Q16: There are five key steps in segmenting
Q82: According to the Apple market-product grid above,Apple
Q82: 80/20 rule is most closely related to
Q86: Samsung sells its target markets many different
Q88: first step in segmenting and targeting markets
Q89: marketing manager must be able to put
Q90: Cannibalization would most likely occur if<br>A) Dell
Q92: perceptual map can be used to identify
Q131: Hallmark placed its scrapbook supplies, photo albums,
Q180: According to Figure 9-5 above,people who ate