Figure 9-6 -An Owner of a Wendy's Fast-Food Restaurant,the Information in Figure

Multiple Choice

Figure 9-6
-an owner of a Wendy's fast-food restaurant,the information in Figure 9-6 above suggests

A) new menu items or promotional strategies may succeed in converting the prospects into users.
B) most of the respondents think of Wendy's as their primary fast food restaurant.
C) McDonald's has fewer "exclusively loyal" customers than does Wendy's.
D) Burger King is closing in on your market share.
E) a need to devise a marketing program to change the minds of nonprospects.