Marketers Use Perceptual Maps as a Means to Display or Graph

Multiple Choice

Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands

A) against large market segments in a market-product grid.
B) against small market segments in a market-product grid.
C) in the minds of consumers.
D) in the mind of a single consumer.
E) against the revenues generated by other products or brands within the company.