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William Morris Agency Represents Country Singer Trace Adkins in Negotiations

Question 45

Multiple Choice

William Morris Agency represents country singer Trace Adkins in negotiations with various venues in which he could perform.Imagine that the agency decided the singer would not perform at venues located in small town communities that have less than 100,000 people.Thus,venues segmentation is a form of __________ segmentation.


A) entertainment
B) psychographic
C) geographic
D) usage rate
E) buying condition

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