Figure 9-10 -Figure 9-10 Above Shows the Market-Product Grid for a Wendy's

Multiple Choice

Figure 9-10
-Figure 9-10 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus after you've chosen the market segments to target and the product groupings to offer based on the market size estimates.The next step is to develop a simple marketing action to reach a target market.Assume students who live in dormitories or apartments on or near the campus cannot use student parking lots.Placing flyers under windshield wipers of cars parked in student parking lots on weekdays between 7:00 AM and 4:00 PM that offer a $2 off coupon on any meal during the fall quarter would be especially targeted at potential

A) faculty customers.
B) staff customers.
C) day commuter customers.
D) night commuter customers.
E) nonstudent customers.