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    Marketing Study Set 11
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    Exam 9: Market Segmentation,Targeting,and Positioning
  5. Question
    Marketing Manager Should Develop Segments for a Market That Meet
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Marketing Manager Should Develop Segments for a Market That Meet

Question 35

Question 35

Essay

marketing manager should develop segments for a market that meet five principal criteria.List these important factors in forming market segments.

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The five criteria are:
(1)simplicity an...

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