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Analysis of the Pillow Market Using a Market-Product Grid Suggests

Question 37

Multiple Choice

analysis of the pillow market using a market-product grid suggests that the most important segment to target is


A) side sleepers.
B) sleepers with sleep disorders, such as sleep apnea.
C) sleepers with annual incomes of $50,000 and over.
D) back sleepers.
E) stomach sleepers.

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