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    Marketing Study Set 11
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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Effective Decision Makers Rely on Criteria or Standards Used in Evaluating
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Effective Decision Makers Rely on Criteria or Standards Used in Evaluating

Question 99

Question 99

Multiple Choice

Effective decision makers rely on criteria or standards used in evaluating proposed solutions to a problem,which are known as


A) marketing dashboards.
B) measures of success.
C) descriptive research.
D) constraints.
E) problem definitions.

Correct Answer:

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