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    Marketing Study Set 11
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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Figure 8-4: Question 2
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Figure 8-4: Question 2

Question 104

Question 104

Multiple Choice

  Figure 8-4: Question 2 -type of question you are answering right now is an example of a(n) __________ question. A)  Likert scale B)  dichotomous C)  open-ended D)  fixed alternative E)  semantic differential Figure 8-4: Question 2
-type of question you are answering right now is an example of a(n) __________ question.


A) Likert scale
B) dichotomous
C) open-ended
D) fixed alternative
E) semantic differential

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