Multiple Choice
Based on the Fisher-Price Chatter Telephone example in the textbook,if a measure of success is "playtime" for a particular telephone design,what would be an example of a possible marketing action if the results of observation were "Children spent more time playing with new design?"
A) continue with the old design; don't introduce the new design
B) introduce the new design; drop the old design
C) introduce the new design; but add some new features
D) mine the data further for children reactions; take no action
E) add digital dashboards to analyze reactions to the new design; add some new features
Correct Answer:

Verified
Correct Answer:
Verified
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