Design Is a Small Studio That Designs and Builds Items

Multiple Choice

Design is a small studio that designs and builds items such as fountains and tabletops made from copper.Greg,the owner,had a problem of how to increase sales and profits,so he developed a research plan to determine what landscape architects and interior designers wanted in copper furnishings and décor and the appropriate price for these items.He decided to interview representative designers as part of his approach.Greg was engaged in __________,the third step of the five-step marketing research approach.

A) collecting relevant information
B) developing the research plan
C) solving the problem
D) developing findings and recommendations
E) taking marketing actions