Multiple Choice
Procter & Gamble Co.acquired the Old Spice brand,it decided to reposition the brand by using a different advertising message to see whether sales would then increase.The new advertising message is the __________ in this marketing experiment.
A) dependent variable
B) extraneous variable
C) constraint
D) independent variable
E) error variable
Correct Answer:
Verified
Correct Answer:
Verified
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