Which of the Following Statements Regarding Global Brands Is Most

Multiple Choice

Which of the following statements regarding global brands is most accurate?

A) A global brand has dispersed marketing centers, each of which is responsible for a specific region.
B) A global brand is marketed under the same name in multiple countries.
C) A global brand alters the product formulation or service for each geographical region.
D) A global brand delivers multiple benefits based on the GDP of each country.
E) A global brand is a collaborative effort among several different national firms.