Multiple Choice
terms of the global marketplace,there are three primary types of companies: (1) international firms; (2) multinational firms; and (3) transnational firms.The key factor that distinguishes one from another is
A) the firm's financial capacity to take risks.
B) the willingness and ability to embrace diversity.
C) the firm's orientation toward and strategy for global markets and marketing.
D) the relative position of the product or service in terms of its life cycle.
E) the relative size of the firm both in financial terms and in production capacity.
Correct Answer:

Verified
Correct Answer:
Verified
Q55: Which of the following statements reflects Michael
Q60: World Trade Organization (WTO)refers to<br>A) the world's
Q63: Since global marketing is affected by economic
Q65: Generally,as the proportion of middle-income households in
Q66: practice of offering small,collateral-free loans to individuals
Q67: Which of the following statements regarding global
Q69: practice of using barter rather than money
Q145: Which of the following countries is the
Q157: Licensing refers to<br>A)offering the right to a
Q220: _ firm engages in trade and marketing