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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    Which Form of Entry into a Global Market Makes a Firm
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Which Form of Entry into a Global Market Makes a Firm

Question 204

Question 204

Multiple Choice

Which form of entry into a global market makes a firm the most vulnerable to harm regarding its brand name or reputation?


A) direct exporting
B) indirect exporting
C) licensing
D) contract manufacturing
E) joint ventures

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