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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    Global Market-Entry Strategy in Which a Company Produces Goods in One
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Global Market-Entry Strategy in Which a Company Produces Goods in One

Question 192

Question 192

Multiple Choice

global market-entry strategy in which a company produces goods in one country and sells them in another country is referred to as __________.


A) exporting
B) direct investment
C) countertrade
D) licensing
E) multinational marketing

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