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    Marketing Study Set 11
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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    Market Entry Option Allows a Company to Make the Least
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Market Entry Option Allows a Company to Make the Least

Question 1

Question 1

Multiple Choice

market entry option allows a company to make the least number of changes in terms of its product,its organization,and even its corporate goals?


A) exporting
B) licensing
C) joint venture
D) direct investment
E) franchising

Correct Answer:

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