Multiple Choice
Which of the following is a disadvantage associated with licensing?
A) The licensor has lower wages and prices.
B) The licensor may create its own competition.
C) The licensor has increased profit potential.
D) The licensor has complete control of the product.
E) The firm's reputation is improved if it selects a poor choice as a licensee.
Correct Answer:
Verified
Correct Answer:
Verified
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