Which of the Following Statements About Organizational Buying Compared to Consumer

Multiple Choice

Which of the following statements about organizational buying compared to consumer buying is MOST accurate?

A) Perceived risk is lower in organizational buying.
B) Brand loyalty exists in both organizational and consumer buying.
C) Most organizational buying decisions are low-involvement ones.
D) Organizational buyers are more influenced by lifestyle factors.
E) Derived demand is more important in consumer buying.