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    Marketing Study Set 11
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    Exam 6: Understanding Organizations As Customers
  5. Question
    People in the Organization Who Actually Use the Product or Service
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People in the Organization Who Actually Use the Product or Service

Question 110

Question 110

Multiple Choice

people in the organization who actually use the product or service are referred to as __________.


A) gatekeepers
B) deciders
C) buyers
D) influencers
E) users

Correct Answer:

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