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General Electric Made a Decision to Purchase Rather Than Manufacture

Question 112

Multiple Choice

General Electric made a decision to purchase rather than manufacture electric motors for its clothes dryers.The firm used a formal vendor rating system to evaluate suppliers and notified those whose parts did not meet its quality standards.If a supplier failed to correct the problem,GE would drop the firm as a future supplier.Which stage in the organizational buying decision process would GE make this decision?


A) purchase decision stage
B) information search stage
C) postpurchase behavior stage
D) alternative evaluation stage
E) problem recognition stage

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