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    Marketing Study Set 11
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    Exam 5: Understanding Consumer Behavior
  5. Question
    __________ for Information Is Needed When Past Experience or Knowledge
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__________ for Information Is Needed When Past Experience or Knowledge

Question 305

Question 305

Multiple Choice

__________ for information is needed when past experience or knowledge is insufficient,the risk of making a wrong purchase decision is high,and the cost of gathering information is low.


A) external search
B) internal search
C) alternative evaluation
D) cognitive search
E) postpurchase search

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