Question 1

term __________ is defined as the relatively permanent,homogeneous divisions in a society into which people sharing similar values,interests,and behavior can be grouped.

Accepted Answer

A)  socioeconomic stratum 
B)  seller segmentation 
C)  social class 
D)  value and lifestyle group 
E)  cultural cluster

Question 2

Figure 5-5
-According to Figure 5-5 above,status is an example of a __________ need.

Accepted Answer

A)  self-actualization 
B)  personal 
C)  social 
D)  safety 
E)  physiological

Question 3

Figure 5-5
-Figure 5-5 above depicts the ___________.

Accepted Answer

A)  motivation of needs 
B)  hierarchy of wants 
C)  hierarchy of needs 
D)  ranking of wants 
E)  psychosocial needs

Question 4

VALS Framework
-creates profiles of people based on their primary motivation and resources.In the VALS framework above,"E" refers to

Accepted Answer

A)  Ideals 
B)  Achievement 
C)  Self-Expression 
D)  Survivors 
E)  Innovators

Question 5

__________ for information is needed when past experience or knowledge is insufficient,the risk of making a wrong purchase decision is high,and the cost of gathering information is low.

Accepted Answer

A)  external search 
B)  internal search 
C)  alternative evaluation 
D)  cognitive search 
E)  postpurchase search

Question 6

is the annual market size for the products bought by or for preteens and teenagers?

Accepted Answer

A)  $100 million 
B)  $2 billion 
C)  $10 billion 
D)  $200 billion 
E)  $1 trillion

Question 7

purchasing a computer,factors the consumer considers prior to purchase are called __________,which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.

Accepted Answer

A)  hot buttons 
B)  informational alternatives 
C)  buying-decision choices 
D)  evaluative criteria 
E)  consumer attributes

Question 8

Which of the following statements about Hispanic buying patterns is most accurate?

Accepted Answer

A)  Hispanics are brand loyal and willing to pay a premium price for premium quality. 
B)  Hispanic buying preferences are strongly influenced by contemporary fads and fashions. 
C)  Hispanics are dubious about using advertising as a credible information source. 
D)  Convenience is an important product attribute to Hispanic homemakers with respect to food preparation or consumption. 
E)  The differences between Hispanic buying patterns have virtually disappeared within the past ten years.

Question 9

Relatives and friends whom the consumer trusts are known as __________ of external information.

Accepted Answer

A)  relational sources 
B)  marketer-dominated sources 
C)  personal sources 
D)  stakeholder sources 
E)  public sources

Question 10

VALS Framework
-creates profiles of people based on their primary motivation and resources.In the VALS framework above,"A" refers to

Accepted Answer

A)  Ideals. 
B)  Achievement. 
C)  Self-Expression. 
D)  Survivors. 
E)  Innovators.

Question 11

American Express advertising claim that "membership has its privileges" creates which type of reference group?

Accepted Answer

A)  aspiration group 
B)  dissociative group 
C)  assimilation group 
D)  integrated group 
E)  membership group

Question 12

Consumer behavior includes the actions a person takes in purchasing services and using products and services,including

Accepted Answer

A)  the mental and physical processes that come before and after these actions. 
B)  the financial and psychological processes that take place before and during these actions. 
C)  the mental and social processes that come before and after these actions. 
D)  the financial and emotional processes that take place before and after these actions. 
E)  the cognitive and attitudinal processes that take place before, during, and after these actions.

Question 13

the VALS framework,consumers can have abundant or minimal levels of psychological,physical,and material resources.One segment with abundant resources,known as __________,are successful,sophisticated,take-charge people with high self-esteem and abundant resources of all kinds.

Accepted Answer

A)  Experiencers 
B)  Innovators 
C)  Makers 
D)  Achievers 
E)  Strivers

Question 14

Scanning your memory for previous experiences with products or brands is called

Accepted Answer

A)  problem recognition. 
B)  alternative evaluation. 
C)  cognitive dissonance. 
D)  internal search. 
E)  external search.

Question 15

Those needs which are basic to survival and which must be satisfied first are referred to as

Accepted Answer

A)  physiological needs. 
B)  safety needs. 
C)  social needs. 
D)  personal needs. 
E)  self-actualization needs.

Question 16

There are five stages in the consumer purchase decision process.The third stage is __________.

Accepted Answer

A)  information search 
B)  purchase decision 
C)  alternative evaluation 
D)  postpurchase behavior 
E)  problem recognition

Question 17

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Accepted Answer

A)  information search 
B)  purchase decision 
C)  alternative evaluation 
D)  postpurchase behavior 
E)  problem recognition

Question 18

ad for Conesco's life insurance asks the question,"How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the hierarchy of needs?

Accepted Answer

A)  physiological needs 
B)  safety needs 
C)  social needs 
D)  personal needs 
E)  self-actualization needs

Question 19

Figure 5-5
-According to Figure 5-5 above,friendship is an example of a __________ need.

Accepted Answer

A)  self-actualization 
B)  personal 
C)  social 
D)  safety 
E)  physiological

Question 20

Linda contends that she can taste the difference between fat-free cheeses and those with regular fat content.Linda is exhibiting

Accepted Answer

A)  cognitive dissonance. 
B)  selective retention. 
C)  stimulus discrimination. 
D)  selective comprehension. 
E)  stimulus generalization.

Exam 5: Understanding Consumer Behavior