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    Marketing Study Set 11
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    Exam 5: Understanding Consumer Behavior
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    Objective and Subjective Attributes of a Brand That Consumers Use
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Objective and Subjective Attributes of a Brand That Consumers Use

Question 218

Question 218

Multiple Choice

objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as


A) temporal states.
B) antecedent states.
C) information sources.
D) evaluative criteria.
E) the consideration set.

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