Consideration Set Refers to

Multiple Choice

consideration set refers to

A) the group of brands that a consumer would consider acceptable from among all the brands of which he or she is aware in the product class.
B) the group of generic brands that a consumer would reluctantly consider acceptable.
C) the group of brands of which a consumer is aware.
D) all possible competitive product substitutes that may satisfy a consumer's needs regardless of the product class.
E) those product alternatives a consumer has considered but deemed unacceptable.