Retailers Can Reduce Problems Associated with Selective Retention by

Multiple Choice

Retailers can reduce problems associated with selective retention by

A) hiring well-known celebrities to sponsor their products.
B) adding more end-aisle and other point-of-purchase displays throughout the store.
C) providing brochures for consumers to take home.
D) adopting advertising campaigns that use bright colors and/or "Top 40" background music.
E) offering extended service warranties.