Figure 5-2 -Figure 5-2 Above,the First Column "Brand" Includes Apple,Blackberry,HTC,LG,Motorola,and Samsung.These Brands

Multiple Choice

Figure 5-2
-Figure 5-2 above,the first column "Brand" includes Apple,Blackberry,HTC,LG,Motorola,and Samsung.These brands are referred to as the __________ when consumers use Consumer Reports to evaluate smartphones.

A) consideration set
B) evaluative criteria
C) points of difference
D) value propositions
E) core benefits