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    Marketing Study Set 11
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    Exam 5: Understanding Consumer Behavior
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    Enduring Characteristics Within a Person or in His or Her
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Enduring Characteristics Within a Person or in His or Her

Question 111

Question 111

Multiple Choice

Enduring characteristics within a person or in his or her relationship with others are referred to as a(n) ____________.


A) key traits
B) persona
C) individualism
D) core values
E) ideal self

Correct Answer:

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