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    Marketing Study Set 11
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    Exam 5: Understanding Consumer Behavior
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    There Are Five Stages in the Consumer Purchase Decision Process
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There Are Five Stages in the Consumer Purchase Decision Process

Question 116

Question 116

Multiple Choice

There are five stages in the consumer purchase decision process.The first stage is __________.


A) information search
B) purchase decision
C) alternative evaluation
D) postpurchase behavior
E) problem recognition

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