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    Marketing Study Set 11
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    Exam 5: Understanding Consumer Behavior
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    Process by Which an Individual Selects,organizes,and Interprets Information to Create
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Process by Which an Individual Selects,organizes,and Interprets Information to Create

Question 10

Question 10

Multiple Choice

process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world is referred to as __________.


A) motivation
B) attitude formation
C) learning
D) perception
E) illumination

Correct Answer:

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