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    Marketing Study Set 11
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    Exam 5: Understanding Consumer Behavior
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    The VALS Framework,achievement-Motivated Consumers Who a Have Lower Levels of Education
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The VALS Framework,achievement-Motivated Consumers Who a Have Lower Levels of Education

Question 12

Question 12

Multiple Choice

the VALS framework,achievement-motivated consumers who a have lower levels of education and household income than Achievers are called __________.


A) Believers
B) Experiencers
C) Strivers
D) Makers
E) Survivors

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