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    Marketing Study Set 11
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    Exam 5: Understanding Consumer Behavior
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    Process of Seeing or Hearing Messages Without Being Aware of Them
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Process of Seeing or Hearing Messages Without Being Aware of Them

Question 200

Question 200

Multiple Choice

process of seeing or hearing messages without being aware of them is referred to as


A) selective retention.
B) subliminal perception.
C) selective perception.
D) selective attention.
E) indifference.

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