Multiple Choice
the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to read business and news magazines?
A) Experiencers
B) Thinkers
C) Believers
D) Strivers
E) Makers
Correct Answer:

Verified
Correct Answer:
Verified
Q190: Comparative advertising,in which one brand is compared
Q191: person's consistent behaviors or responses to recurring
Q192: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2495/.jpg" alt=" VALS Framework -creates
Q193: Perception refers to<br>A) a person's consistent behaviors
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Q199: <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2495/.jpg" alt=" Figure 5-5 -According
Q200: process of seeing or hearing messages without
Q341: Which of the following statements about brand
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