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  3. Study Set
    Marketing Study Set 11
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    Exam 5: Understanding Consumer Behavior
  5. Question
    __________ Is a VALS Group That Would Be the Most
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__________ Is a VALS Group That Would Be the Most

Question 118

Question 118

Multiple Choice

__________ is a VALS group that would be the most likely to read business and news magazines such as Fortune and Time.


A) Experiencers
B) Believers
C) Makers
D) Achievers
E) Innovators

Correct Answer:

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