The VALS Framework,consumers Motivated by Self-Expression Desire Social or Physical

Multiple Choice

the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,are young,enthusiastic,and impulsive consumers who become excited about new possibilities but are equally quick to cool.

A) Experiencers
B) Believers
C) Makers
D) Achievers
E) Thinkers