Question 1

VALS Framework
-creates profiles of people based on their primary motivation and resources.In the VALS framework above,"D" refers to

Accepted Answer

A)  Ideals. 
B)  Achievement. 
C)  Self-Expression. 
D)  Survivors. 
E)  Innovators.

Question 2

mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them is referred to as

Accepted Answer

A)  culture. 
B)  psychographics. 
C)  social class. 
D)  lifestyle. 
E)  reference group.

Question 3

Needs involving personal fulfillment are called __________.

Accepted Answer

A)  physiological 
B)  safety 
C)  social 
D)  personal 
E)  self-actualization

Question 4

long-running U.S.Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which of hierarchy of needs level?

Accepted Answer

A)  physiological needs 
B)  safety needs 
C)  social needs 
D)  personal needs 
E)  self-actualization needs

Question 5

Figure 5-3
-Figure 5-3 above,column "B" represents which of the following in terms of consumer involvement and product knowledge?

Accepted Answer

A)  consideration set 
B)  routine problem solving 
C)  limited problem solving 
D)  extended problem solving 
E)  integrated problem solving

Question 6

Consumers with credit cards

Accepted Answer

A)  are less influenced by physical surrounding than those who pay by cash or check. 
B)  are influenced to a certain extent by a retailer's physical surroundings to buy more with their credits cards than with cash. 
C)  purchase more than those who purchase with cash or debit cards. 
D)  purchase less than those who purchase with cash or debit cards. 
E)  purchase less when accompanied by children than when in the company of other adults.

Question 7

is learning important to marketing?

Accepted Answer

The answer of is learning important to marketing?...

Question 8

Subgroups within the larger,or national,culture with unique values,ideas,and attitudes are referred to as

Accepted Answer

A)  reference groups. 
B)  families. 
C)  social classes. 
D)  subcultures. 
E)  normative groups.

Question 9

you hold a personal value of being thrifty,then you probably will have a positive __________ toward automobiles with good fuel economy.

Accepted Answer

A)  belief 
B)  value 
C)  attitude 
D)  motivation 
E)  perception

Question 10

Temporal effects include

Accepted Answer

A)  the purpose of the purchase. 
B)  other people present. 
C)  the time of day of the purchase. 
D)  the crowding in retail stores. 
E)  the consumer's mood while engaged in the purchase.

Question 11

set of actions a person takes in purchasing and using products and services,including the mental and social processes that come before and after these actions,is referred to as

Accepted Answer

A)  purchase decisions. 
B)  market research. 
C)  consumer behavior. 
D)  consumer conduct. 
E)  purchase protocols.

Question 12

Explain how attitudes are shaped by our values and beliefs.

Accepted Answer

The answer of Explain how attitudes are shaped by our...

Question 13

the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,are young,enthusiastic,and impulsive consumers who become excited about new possibilities but are equally quick to cool.

Accepted Answer

A)  Experiencers 
B)  Believers 
C)  Makers 
D)  Achievers 
E)  Thinkers

Question 14

the hierarchy of needs,a burglar alarm would satisfy a __________ need.

Accepted Answer

A)  physiological 
B)  safety 
C)  social 
D)  personal 
E)  self-actualization

Question 15

Selective exposure is most likely to occur during which stage of the consumer purchase decision process?

Accepted Answer

A)  information search 
B)  purchase decision 
C)  alternative evaluation 
D)  postpurchase behavior 
E)  problem recognition

Question 16

Keith Monroe told his father the family needed a new computer,the father told Keith to determine what features it should have.Keith's mother suggested the new computer needed an ergonomic keyboard because she was having some problems with her wrists.Wendy,Keith's sister,asked that the new computer have a lot of memory so she can edit her photos more quickly.Mr.Monroe said what they bought would depend on what Keith learned.Which of the following sentences best describes the roles each family member played in making this decision?

Accepted Answer

A)  Keith's mother and Wendy acted as information gatherers, users, and decision makers. 
B)  Keith took on all the roles except that of purchaser. 
C)  Keith's father took on all of the roles. 
D)  Wendy acted as a user and an influencer. 
E)  Keith's mother acted as an information gatherer, a user, an influencer, and a gatekeeper.

Question 17

strolling through the grocery store,a toddler tells her mother,"I don't like carrots." Her mother puts down the carrots and chooses string beans instead.The role of the little girl in this purchase was that of __________.

Accepted Answer

A)  information gatherer 
B)  influencer 
C)  purchaser 
D)  decision maker 
E)  user

Question 18

Which of the following statements about Groupon is most accurate?

Accepted Answer

A)  In the alternative evaluation stage of the consumer purchase decision process for Groupon, many Groupon customers focus on place or distribution as the most important evaluative criterion. 
B)  In the problem recognition stage of the consumer purchase decision process for Groupon, a need may be triggered by a Groupon "deal of the day" e-mail to present potential customers with an opportunity to do (buy) something they may not ordinarily do. 
C)  The typical Groupon user is a 35- to 44-year old male with an average income of about $25,000 who is looking for a great deal. 
D)  The Groupon purchase decision is made online and then confirmed by a telephone call when enough consumers agree to the offer and the "deal tips." 
E)  Generally, Groupon consumers rarely follow the purchase decision process like they do for other consumer offerings because many of them do not have tablet devices.

Question 19

Those behaviors that result from (1)repeated experience and (2)reasoning is referred to as

Accepted Answer

A)  psychosocial edification. 
B)  acculturation. 
C)  attitudinal identification. 
D)  wisdom. 
E)  learning.

Question 20

reference group that a person wishes to maintain distance from because of differences in values or behaviors is referred to as a(n)__________ group.

Accepted Answer

A)  socialization 
B)  membership 
C)  aspiration 
D)  dissociative 
E)  integrated

Exam 5: Understanding Consumer Behavior

VALS Framework -creates profiles of people based on their primary motivation and resources.In the VALS framework above,"D" refers to