Multiple Choice
Australia built a strong reputation among women with its high quality sheepskin boots.The firm is now attempting to attract men with new products.To reach them,UGG is
A) offering its existing women customers a "Buy 1 Pair, Get 1 Free" deal on its lines of men's boots.
B) using New England Patriots quarterback Tom Brady as a spokesperson.
C) using product placements in TV programs, such as Two and a Half Men and ESPN's SportsNation, that men primarily watch.
D) outfitting players of the Australian Football (rugby) League.
E) targeting skate boarders and snow boarders with its "Be Stupid" campaign.
Correct Answer:
Verified
Correct Answer:
Verified
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