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    Exam 3: Scanning the Marketing Environment
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    Powerful Buyers Exist When
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Powerful Buyers Exist When

Question 172

Question 172

Multiple Choice

Powerful buyers exist when


A) there are many buyers.
B) switching costs are low.
C) the product represents a small share of the buyer's total costs.
D) the product is critical to the buyer.
E) preemptive practices exist.

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