Have Businesses Responded to the Changing Roles of Men and Women

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The Answer is The changing roles of men and women have been important to marketers in suggesting new product opportunities.Many U.S.companies that had a consumer base that was primarily men or primarily women in the past are preparing for growth from the other gender.Grocery stores,car dealers,investment services,and many others hope to appeal to both groups in the future.In fact,today's Generation Y represents the first generation of women who have no collective memory of the dramatic changes we have undergone.

Have Businesses Responded to the Changing Roles of Men and Women

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Have Businesses Responded to the Changing Roles of Men and Women

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