Which of the Following Statements About 3M's Marketing Program for Post-It^®

Multiple Choice

Which of the following statements about 3M's marketing program for Post-it^® Flag Highlighters is most accurate?

A) In his first attempt, Windorski, a 3M inventor, designed the Post-it^® Flag Highlighter in exactly the right way to appeal to its target market.
B) 3M designed the packaging for the Post-it^® Flag Highlighter based on its designer's suggestions.
C) Windorski, a 3M inventor, also developed the Post-it^® Flag Pen for the smaller office worker segment.
D) The Post-it^® Flag Highlighter was not successful and was deleted from the Post-it^® Flag product line.
E) Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "WOW" factor.