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Of the Following Were Pre-Launch Issues 3M Encountered Before It

Question 29

Multiple Choice

of the following were pre-launch issues 3M encountered before it could offer the Post-it® Flag Highlighter EXCEPT:


A) manufacturing issues-where will the product be produced?
B) place issues-how will 3M persuade office supply retailers and college bookstores to carry the items?
C) promotion issues-how will 3M tell students the offering exists?
D) price issues-what should 3M charge for this innovation and should there be differences between different retail outlets (college bookstores, mass merchandisers, office supply stores, etc.) ?
E) market segmentation issues-who is(are) the target market(s) for this offering?

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