Question 1

OLAP systems achieve their speed and their slice-and-dice capabilities by building multidimensional data cubes.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following best describes keyword advertising?

Accepted Answer

A)  text ads that are displayed on walls and sidewalks using popular lingo and words 
B)  visual ads in which the focal point is an image and occupies the maximum space in the ad 
C)  visual ads using flyers or posters in crowded places where a single word draws the attention of passersby 
D)  text ads that appear as sponsored links along with the results of a particular word search in a search engine

Question 3

James, who works in the marketing department of the Whistlewoods Hotel, has been given the responsibility of identifying patterns in the preferences of guests who have repeatedly visited the hotel in the past ten years. Which of the following would best help him categorize the massive amounts of data to reveal preferences of guests, such as type of suite, room service, etc.?

Accepted Answer

A)  online analytical processing 
B)  goal-seeking analysis 
C)  forecasting analysis 
D)  what-if analysis

Question 4

Write a brief note on keyword advertising.

Accepted Answer

The answer of Write a brief note on keyword advertising....

Question 5

Which of the following is true about neural networks?

Accepted Answer

A)  They mimic the way a robot thinks. 
B)  They are far simpler than the human brain. 
C)  They borrow a human's approach by using neural signals instead of digital ones. 
D)  Their success is inversely related to the number and quality of the cases they can learn from.

Question 6

Which of the following is a function of bots?

Accepted Answer

A)  They retrieve information from offline sources. 
B)  They monitor the productivity of employees in an organization. 
C)  They build teamwork and interpersonal skills of employees. 
D)  They collect data from web pages on behalf of a user.

Question 7

What does bounce rate mean in the context of web metrics?

Accepted Answer

A)  percentage of visits in which a user stays on the homepage for longer than sixty seconds 
B)  percentage of visits in which a user moves from a website's homepage to its subpage 
C)  percentage of visits in which the user leaves the site from the same page he or she entered it 
D)  percentage of visits in which a user moves from a website's subpage to its homepage

Question 8

Which of the following statements accurately defines the term predictive analytics?

Accepted Answer

A)  data mining approaches and statistical techniques used to predict future behavior, especially to unlock the value of business intelligence for strategy 
B)  software programs or "bots" that are sent out to conduct a mission and collect data from web pages on behalf of a user 
C)  a gateway that provides access to a variety of relevant information from many different sources on one screen 
D)  a technique that analyzes features in order to predict people present in photos and tag them to other photos on its own

Question 9

Which of the following best describes the term key performance indicator?

Accepted Answer

A)  quantifiable metrics most important to an individual's role and an organization's success 
B)  qualitative metrics to measure growth indicators of a country 
C)  abstract qualitative metrics to measure an individual's role and an organization's success 
D)  abstract qualitative metrics to measure and compare the success of industries

Question 10

Intelligent agents that extract business intelligence from publicly accessible websites are also known as ________.

Accepted Answer

A)  mashups 
B)  bots 
C)  servers 
D)  androids

Question 11

________ is a simulation model, often constructed using Excel, which calculates the relationships between many variables; users can change some variables to see how others are affected.

Accepted Answer

A)  Goal-seeking analysis 
B)  What-if analysis 
C)  Market basket analysis 
D)  Data aggregation

Question 12

________ decisions affect the organization and beyond and are guided by the leadership of the organization toward a long-term strategy.

Accepted Answer

A)  Strategic 
B)  Tactical 
C)  Operational 
D)  Specific

Question 13

Which of the following best describes tactical-level decisions?

Accepted Answer

A)  decisions undertaken at the highest level by the leaders of an organization 
B)  programmed decisions that involve routine transactions and deal directly with customers 
C)  decisions that impact the entire organization and sometimes, even the industry 
D)  mid-level decisions undertaken by managers on issues like product development and membership drives

Question 14

A dashboard is a gateway that provides access to a variety of relevant information from many different sources on one screen.

Accepted Answer

A) True 
 B)False

Question 15

Software that mimic the reasoning and decision making of human professionals, drawing from a base of knowledge about a particular subject area developed with the assistance of the skillful, are known as ________.

Accepted Answer

A)  neural networks 
B)  emulator experts 
C)  expert systems 
D)  intelligent agents

Question 16

Mid-level decisions undertaken by managers by drawing upon business intelligence to implement marketing plans and product development are made at the tactical level.

Accepted Answer

A) True 
 B)False

Question 17

What are the six key design tips recommended for designing a dashboard?

Accepted Answer

The answer of What are the six key design tips...

Question 18

Which of the following best describes an operational-level decision?

Accepted Answer

A)  decisions undertaken at the highest level by leaders of an organization 
B)  mid-level decisions undertaken by managers 
C)  programmed decisions that deal directly with customers 
D)  decisions that impact the entire organization and beyond

Question 19

________ is a decision support tool, often based on an Excel model, in which the user sets a target value for a particular variable, such as profit/ loss, and tells the program which variable to change to try to reach the objective.

Accepted Answer

A)  Goal-seeking analysis 
B)  Goal harvesting 
C)  Market basket analysis 
D)  Data aggregation

Question 20

________ is a statistical technique that reveals customer behavior patterns as they purchase multiple items.

Accepted Answer

A)  What-if analysis 
B)  Competitor analysis 
C)  Market basket analysis 
D)  Goal-seeking analysis

Exam 7: Business Intelligence and Decision Making

OLAP systems achieve their speed and their slice-and-dice capabilities by building multidimensional data cubes.

Which of the following best describes keyword advertising?

Write a brief note on keyword advertising.

Which of the following is true about neural networks?

Which of the following is a function of bots?

What does bounce rate mean in the context of web metrics?

Which of the following statements accurately defines the term predictive analytics?

Which of the following best describes the term key performance indicator?

Intelligent agents that extract business intelligence from publicly accessible websites are also known as ________.

________ is a simulation model, often constructed using Excel, which calculates the relationships between many variables; users can change some variables to see how others are affected.

________ decisions affect the organization and beyond and are guided by the leadership of the organization toward a long-term strategy.

Which of the following best describes tactical-level decisions?

A dashboard is a gateway that provides access to a variety of relevant information from many different sources on one screen.

Software that mimic the reasoning and decision making of human professionals, drawing from a base of knowledge about a particular subject area developed with the assistance of the skillful, are known as ________.

Mid-level decisions undertaken by managers by drawing upon business intelligence to implement marketing plans and product development are made at the tactical level.

What are the six key design tips recommended for designing a dashboard?

Which of the following best describes an operational-level decision?

________ is a decision support tool, often based on an Excel model, in which the user sets a target value for a particular variable, such as profit/ loss, and tells the program which variable to change to try to reach the objective.

________ is a statistical technique that reveals customer behavior patterns as they purchase multiple items.